* Oversaw content management and maximized the platform's reach within e-commerce, focusing on content that fosters customer loyalty.

* Developed engaging and creative content including photos, videos, and articles to, drive customer engagement and directed traffic to the platform via social media and, paid advertising.

* Conducted market research to gain insights into customer needs and behaviors, producing original multimedia materials, such as videos and infographics, for promotional campaigns.

* Designed creative strategies tailored to attract high value, customers and enhance brand loyalty.

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